Successful E-mail and Direct Mail Campaigns: 5 Secrets to Generating Huge Response and Outstanding Profits
Thursday, July 17, 2008
Direct mail and e-mail campaigns can generate higher return on your investment dollar than any other form of marketing—when done correctly.
But if you’ve tried putting together a campaign for you business without the guidance of a direct mail/e-mail expert, you probably got dismal results from your campaign. When I look at failed campaigns—especially email campaigns on the Internet—they are missing 1 or more of five ingredients essential for a successful direct mail or e-mail campaign. Most failed campaigns lack 2-3 of these ingredients and some are missing all five!
Without these five ingredients your campaign efforts are wasted because you will not reach an audience that desires your product or service with a marketing message that appeals to them and motivates them to buy. Nor will you be able to test various parts of your campaign to make it even better and generate more response and more revenue.
The 5 Secrets to Generating Huge Response and Outstanding Profits are:
- A highly targeted list to people who desire your product, service or information
- Research that identifies the desires and fears and uncovers a fresh marketing approach for your campaign
- An outstanding offer that is difficult to reject
- Response mechanism that tracks response for testing and follow-up promotions
- Excellent product or service that excites customers and offers many benefits
Over the next week or so, I will be blogging about these 5 Secrets to Generating Huge Response and Outstanding Profits so that you will understand how to make your next direct mail or e-mail marketing campaign a huge success.
As I get the blog entries posted, the each of the five secrets above will become a live link to the appropriate post.
Make sure you subscribe to this blog so that you don’t miss any of the five secrets.
At any time, if you wish to get more information about making your next direct mail or e-mail campaign a success, give me a call at 419-371-2302 or email me at john@fikopy.com for a free 15-minute consultation about your campaign.
John E. Fike
http://www.fikopy.com/
Labels: Copy, Copywriting, Direct Mail, Direct Response, E-Mail, Fikopy, Marketing Campaign, Product Quality, Research
posted by John E Fike @ 12:32 PM,
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