What Your Direct Response Copy Requires to Be Successful
Thursday, December 13, 2007Direct response copy is marketing copy that gets readers to take action and contact you or order your product or service. You see direct response copy in your mailbox every day and it is equally present on the Internet.
Direct response copy includes sales letters, direct mail packages, web site sales pages, requests for e-zine subscriptions and advertisements that ask for a reply from the reader. It can be used to generate leads or generate sales.
Direct response copy isn't as easy as it may seem. Making a sale through writing requires that the writing evoke both an emotional and logical response from the reader that creates a desire to buy the product/service or contact you. Achieving this is difficult, because many of the conventions for direct response writing run contrary to the instincts of most people.
I've been trained in direct response copywriting by the American Writers and Artists Institute in order to provide you with the valuable resources you need for an effective direct response marketing campaign. Call me for a free consultation on how to get your direct-response copy and sales letter to be more effective and generate greater response.
Labels: Advertising, Copywriting, Direct Response, Marketing
posted by John E Fike @ 3:53 PM,
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