John E. Fike Copywriting Services; Copy, Content & Custom Publications for Companies Who Make Life Worth Living

FITNESS PROS & ONLINE MARKETERS: Get a high-quality custom ebook w/ full resale rights & limited competition

Wednesday, October 28, 2009

I knack for writing really high-quality fitness e-books. Not the kind you can get written for a few hundred dollars from someone on eLance or one of those that you can get off resale sites for $50. My e-books are really detailed, accurate and informative e-books complete with photos, detailed exercise descriptions and layout. Good examples are Sure Victory and Secrets of a Turbocharged Metabolism.

The problem is that I find most fitness pros and many marketers don't have the resources to hire me to write an e-book of this quality even though they'd very much like to. The last time I wrote one of these ebooks I was paid over $3,500 and it was only 50 pages.

If you don't have a sure-fire online sales system set up to sell an ebook, that kind of price tag can be a big gamble. Yet fitness e-books sell great online and are a good way for fitness pros to get their business online. If you already sell info products online, then you're probably always on the lookout for another good product to bring in more profits--and, of course, the less you pay for that product the better your profits are.

So I started thinking; what if wrote one ebook and offered the resell rights to 10 people and customized the e-book for each person so they each had a unique product. By splitting the cost up, it would be more affordable for each person and yet they get an e-book of the highest quality that they can sell unlimited quantities of without paying royalties or anything like that. And by limiting the number of people who can buy it, the competition is limited so the market is wide open.

Now I don't have a lot of details right now, because I'm just trying to get a feel for how many people would be interested, but here's what I'm thinking so far:
  • 75-100 page e-book with detailed exercise descriptions, excellent photos (use yours or mine), routines, nutrition information, meal plans
  • Focused on weight loss and metabolism, which is a highly popular subject, and including heart health information. Depending on feedback, we could also go with muscle building or all-around fitness
  • Each person would get a unique title and cover and customized inside pages that could include their own photo and business name (for fitness pros who want to brand themselves).
  • Each person gets rights to resell as many copies as they want and even print it in hardcopy if they want to and sell it on Amazon or wherever.
  • Includes sales letters, lead-generator report and follow-up emails, possibly some Adword ads
  • Maximum of 10 people involved to limit competition and cross-over
  • I'm thinking the price range would be around $800 to include everything and the customization.
I'm open to other suggestions as well.

Like I said, I'm just looking to see who is interested and get some feedback so I can offer a product that you all really want. If you even THINK you might be interested, send me an email at john@fikoppy.com and let me know what you'd like to see in such an ebook.

If I get enough people interested I'll put together a complete outline and complete package details based on feedback I get. Then you can decide for sure whether you want to participate. THERE'S NO OBLIGATION TO YOU RIGHT NOW . . . just email me and let me know if you're even remotely interested. I don't want to plan this whole thing out if nobody is interested.

Again, if you're interested, email me at john@fikopy.com.

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posted by John E Fike @ 10:57 AM, ,

Case Study Fall Promo: Save money when you buy 2 case studies

Tuesday, October 27, 2009

Hey everyone, I've got a new promotion going on. Case studies are a great way to showcase your business to prospective customers and increase your credibility. To encourage you to use them I'm offering a special deal when you buy two.

Buy two case studies and your second one is half price!

1,500-word case studies (best for large brochure and dowloadable formats)
  • First case study: $500
  • Second case study: only $250

750-word case studies (best for tri-fold brochures, newsletters and static web page formats)
  • First case study: $250
  • Second case study: only $125


Here's the catch:
To qualify for this deal you must contract for the case studies by November 18, 2009, and at least one must be scheduled for completion prior to December 31, 2009.

This is a great way to kick off your 2010 marketing efforts.
Call TODAY and get your case study scheduled: 419-371-2302

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posted by John E Fike @ 11:40 AM, ,

Use a Case Study to Demonstrate Excellence through the Words and Eyes of Satisfied Clients and Boost Sales

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Save $$$ on case studies for your biz when you buy 2--now thru Nov. 18, 2009. Click this link for details.
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Case studies can be a powerful sales tool for any business, but especially for service businesses and custom-order businesses in which it is difficult to provide samples or demonstrations. A case study highlights the best qualities of your product or service as seen through the eyes of a satisfied customer. It can help you to overcome objections from prospects by demonstrating how the issue is dealt with or really not an issue at all.

While a testimonial lends credibility to your company, service or product, a case study is much, much more. A case study is a detailed account of how your company serviced a customer with excellence and provided a satisfying customer experience. It can also demonstrate how you interact with customers and how you go above and beyond expectations.

Concerns and objections often raised by customers can also be dealt with in a case study and sometimes eliminate the concern up front. To do that, relate how the customer was concerned about something the beginning and how your company dealt with it or why it turned out not to be an issue after all.

While you can certainly write a case study yourself, hiring a professional writer is often a better way to go. Your case study should revolve around interviews with the customer. Interviewing can be challenging and often uncomfortable if you haven’t done them before. However, a professional writer knows what questions to ask and how to elicit better responses from the people being interviewed.

Your case study should start with a headline and lead that gets your prospect interested in reading further. Write your case study with a combination of good storytelling and effective sales techniques so your prospects see the advantages of hiring your company or using your products. A professional case study writer knows how to apply those techniques effectively and write a case study that is interesting, appealing and informative.

Conducting interviews and writing a case study can take a lot of time and distract you from other important tasks. Hiring a writer frees you to do what you do best, while getting a more effective case study written.

Whether you hire a professional to write your case study or decide to do it yourself, publish your case study in a way that is attractive to customers and easy to use. Popular formats are full-color 8 ½ x 11-inch brochures, a glossy one-sheet format, PDF format for downloading off a web site, Flash presentations, and as a static web page. Sometimes a case study can be formatted as a press release for distribution to media outlets both online and offline.

After publishing the case study, verify that sales reps are sharing them with customers to make sure they’re being put to use. Don’t forget to put a teaser and link to the case study in a prominent location on the home page of your web site. Monitor online viewing and downloading.

NEXT STEPS:

Review a report on how Washington Correctional Industries uses case studies I wrote to promote their company and head-off serious objections about their workforce: http://www.fikopy.com/case-studies/CI-case%20study.pdf.

Take a look at several case studies I’ve written for other clients:

E-mail or call me to talk about getting a case study done for your company: john@fikopy.com 419-371-2302

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Save $$$ on case studies for your biz when you buy 2--now thru Nov. 18, 2009. Click this link for details.
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posted by John E Fike @ 10:51 AM, ,