Case Study Fall Promo: Save money when you buy 2 case studies
Tuesday, October 27, 2009Hey everyone, I've got a new promotion going on. Case studies are a great way to showcase your business to prospective customers and increase your credibility. To encourage you to use them I'm offering a special deal when you buy two.
Buy two case studies and your second one is half price!
1,500-word case studies (best for large brochure and dowloadable formats)
- First case study: $500
- Second case study: only $250
750-word case studies (best for tri-fold brochures, newsletters and static web page formats)
- First case study: $250
- Second case study: only $125
Here's the catch:
To qualify for this deal you must contract for the case studies by November 18, 2009, and at least one must be scheduled for completion prior to December 31, 2009.
This is a great way to kick off your 2010 marketing efforts.
Call TODAY and get your case study scheduled: 419-371-2302
Labels: Case Studies, Case Study, Content, Marketing, Writer, writing
posted by John E Fike @ 11:40 AM,
,
Use a Case Study to Demonstrate Excellence through the Words and Eyes of Satisfied Clients and Boost Sales
**************************************
Save $$$ on case studies for your biz when you buy 2--now thru Nov. 18, 2009. Click this link for details.
**************************************
Case studies can be a powerful sales tool for any business, but especially for service businesses and custom-order businesses in which it is difficult to provide samples or demonstrations. A case study highlights the best qualities of your product or service as seen through the eyes of a satisfied customer. It can help you to overcome objections from prospects by demonstrating how the issue is dealt with or really not an issue at all.
While a testimonial lends credibility to your company, service or product, a case study is much, much more. A case study is a detailed account of how your company serviced a customer with excellence and provided a satisfying customer experience. It can also demonstrate how you interact with customers and how you go above and beyond expectations.
Concerns and objections often raised by customers can also be dealt with in a case study and sometimes eliminate the concern up front. To do that, relate how the customer was concerned about something the beginning and how your company dealt with it or why it turned out not to be an issue after all.
While you can certainly write a case study yourself, hiring a professional writer is often a better way to go. Your case study should revolve around interviews with the customer. Interviewing can be challenging and often uncomfortable if you haven’t done them before. However, a professional writer knows what questions to ask and how to elicit better responses from the people being interviewed.
Your case study should start with a headline and lead that gets your prospect interested in reading further. Write your case study with a combination of good storytelling and effective sales techniques so your prospects see the advantages of hiring your company or using your products. A professional case study writer knows how to apply those techniques effectively and write a case study that is interesting, appealing and informative.
Conducting interviews and writing a case study can take a lot of time and distract you from other important tasks. Hiring a writer frees you to do what you do best, while getting a more effective case study written.
Whether you hire a professional to write your case study or decide to do it yourself, publish your case study in a way that is attractive to customers and easy to use. Popular formats are full-color 8 ½ x 11-inch brochures, a glossy one-sheet format, PDF format for downloading off a web site, Flash presentations, and as a static web page. Sometimes a case study can be formatted as a press release for distribution to media outlets both online and offline.
After publishing the case study, verify that sales reps are sharing them with customers to make sure they’re being put to use. Don’t forget to put a teaser and link to the case study in a prominent location on the home page of your web site. Monitor online viewing and downloading.
NEXT STEPS:
Review a report on how Washington Correctional Industries uses case studies I wrote to promote their company and head-off serious objections about their workforce: http://www.fikopy.com/case-studies/CI-case%20study.pdf.
Take a look at several case studies I’ve written for other clients:
- http://fikopy.com/Portfolio/Fike-HRS_Case_Study.pdf
- http://fikopy.com/Portfolio/Fike-TCE_Case_Study.pdf
Washington Correctional Industries case studies
E-mail or call me to talk about getting a case study done for your company: john@fikopy.com 419-371-2302
**************************************
Save $$$ on case studies for your biz when you buy 2--now thru Nov. 18, 2009. Click this link for details.
**************************************
Labels: Case Studies, Case Study, Content, Marketing, Writer, writing
posted by John E Fike @ 10:51 AM,
,
Case Studies for Correctional Industries Instill Customers with Confidence
Friday, August 14, 2009Case studies are an amazingly effective marketing tool when written and used correctly. I like case studies because they are like demonstrating your services or sampling your product when demonstrations and free samples really don't make sense. From a case study, prospective customers can get a glimpse of what it's like to work with you and see just how satisfying your products or services are.
Download and read my case study on how three case studies I wrote for Washington State Correctional Industries helped them over significant challenges such as have a workforce comprised entirely of convicted felons. You can imagine the kind of prejudice and concern you have to overcome to successfully sell a product in that kind of circumstance.
Access the case study by clicking on the picture below:
Labels: Case Studies, Case Study, Content, Marketing
posted by John E Fike @ 10:52 AM,
,
