John E. Fike Copywriting Services; Copy, Content & Custom Publications for Companies Who Make Life Worth Living

Case Studies for Correctional Industries Instill Customers with Confidence

Case studies are an amazingly effective marketing tool when written and used correctly. I like case studies because they are like demonstrating your services or sampling your product when demonstrations and free samples really don't make sense. From a case study, prospective customers can get a glimpse of what it's like to work with you and see just how satisfying your products or services are.

Download and read my case study on how three case studies I wrote for Washington State Correctional Industries helped them over significant challenges such as have a workforce comprised entirely of convicted felons. You can imagine the kind of prejudice and concern you have to overcome to successfully sell a product in that kind of circumstance.

Access the case study by clicking on the picture below:

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posted by John E Fike @ 10:52 AM,

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