Case Studies for Correctional Industries Instill Customers with Confidence
Friday, August 14, 2009Case studies are an amazingly effective marketing tool when written and used correctly. I like case studies because they are like demonstrating your services or sampling your product when demonstrations and free samples really don't make sense. From a case study, prospective customers can get a glimpse of what it's like to work with you and see just how satisfying your products or services are.
Download and read my case study on how three case studies I wrote for Washington State Correctional Industries helped them over significant challenges such as have a workforce comprised entirely of convicted felons. You can imagine the kind of prejudice and concern you have to overcome to successfully sell a product in that kind of circumstance.
Access the case study by clicking on the picture below:
Labels: Case Studies, Case Study, Content, Marketing
posted by John E Fike @ 10:52 AM,
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