John E. Fike Copywriting Services; Copy, Content & Custom Publications for Companies Who Make Life Worth Living

Everybody loves to spam. I find it disgusting.

Social Media--the online phenomenon that was supposed to connect people on a real and personal level like never before--has become the new playground for spammers.

Most social media spammers believe they are doing what they're supposed to do. They believe they are supplying quality content by guiding their followers to useful articles and web sites.

That's fine--to an extent. When you come across a truly excellent article, tweeting about that on Twitter or posting a link on Facebook is fine. But make sure you do two things with it:
  1. Give your opinion about it. Your opinion gives merit to the post or tweet and is the reason your followers follow you.
  2. Do it OCCASIONALLY! If all you're doing is tweeting and posting all day long with links to other people's content, you're not displaying your expertise.

Posting links without giving your opinion, especially when you post 5, 10, 20 links a day, is just spamming. It's annoying and you're not adding any real value to it.

If you're using social media for marketing, you want to be perceived as an expert. To do that you have to add or provide value to your posts. Why should I read that article? Do you agree with it? What should I look for in it? What's the most important point?

Most of your posts should not be article links and retweets. If you're doing that, you're just an aggregator--not an expert. An expert provides his or her own content. Tell us what you know. Bottom line, that's how we know you're an expert.

Let's be honest; if you need a product or service, are you going to go to the person who sends you a link to an informative article related to what you need, or are you going to go to the person who actually wrote the article?

If you find a good article, go ahead and link to it, but write your own article that expounds further on it and link to it as well. This is a great way to showcase the depth of your knowledge and prove that you're an expert.

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posted by John E Fike @ 7:21 AM,

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