Announcing: Our Who’s-Afraid-of-the-Big-Bad-Wolf-Anti-Recession Event to Celebrate 5 Years in Business
Tuesday, August 4, 2009
Copywriter John E. Fike is celebrating his fifth year in business by helping fellow businesses market better and market more to overcome effects of the current recession.
For August and September 2009, all customers of John E. Fike Copywriting and Fikopy.com will get $250 in free services for every $1,000 purchased. This Who’s-Afraid-of-the-Big-Bad-Wolf-Anti-Recession Event is ongoing through September 30. Customers must buy a minimum of $1,000 in services to qualify and each customer will receive a maximum of $1,000 in free services.
“Being in business is a good thing and staying in business is even better,” Fike said. “This Anti-Recession event helps other people stay in business by multiplying the effect of their marketing dollar. I can’t think of a better way to celebrate this 5-year benchmark of success.”
A Better Way to Combat Recession than Downsizing or slashing budgets
Downsizing puts more pressure and more stress on your remaining employees, which inevitably leads to decreased efficiency that hurts profitability. It also leaves a business unprepared for post-recession growth. Slashing budgets, particularly the marketing budget, leaves a business with fewer resources for acquiring more customers and slows growth rates.
But taking advantage of John E. Fike’s Who’s-Afraid-of-the-Big-Bad-Wolf-Anti-Recession Event boosts your marketing power and sets your business up for growth in three ways:
Stretch your marketing dollar: You get 25% more free—so you get more services for your money (up to a maximum of $1,000 in free services).
Your marketing is more effective: John Fike tackles every project, from advertisements and sales letters to web sites and white papers, to generate better results than your previous marketing efforts.
Refocus on higher-profit markets: John Fike can show you how to target markets and product lines that will widen your profit margins rather than shrink them—even during a recession.
All Services Apply
Do you have a writing, marketing or multimedia project in mind, but don’t see it listed here? John Fike says, “Give me a call and tell me what you need and I’ll tell you how much more you can get.”
John E. Fike Copywriting Services was launched full time in June of 2004. The Fikopy.com brand was launched in the spring of 2008. John E. Fike and Fikopy.com deliver high quality writing, marketing copy, online content, custom publications and multimedia services designed to increase the success of your business. John Fike has experience serving a wide array of businesses and industries, but places particular emphasis on the following industries:
· Health & Fitness
· Healthcare
· Nutrition
· Personal Growth & Development
· LOHAS (Lifestyles of Health And Sustainability)
· Education
· Wealth building
· Business Building
· Christian Spirituality
· Sustainable/Green Lifestyles
· Sustainable/Green Business
###For more information about John E. Fike Copywriting Services and Fikopy.com, please call 419-371-2302 or send email to john@fikopy.com. We are also available online at http://www.fikopy.com/
Labels: Advertising, Articles, Brochure, Content, Copy, Copywriting, Direct Mail, Direct Response, E-Mail, Fikopy, Internet, Marketing, Marketing Campaign, News Release, Press Release, Web
posted by John E Fike @ 2:53 PM,
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How to Get More Exposure in the News and Gain Top-of-mind Awareness Among Your Prospects and Customers
Monday, May 12, 2008How many times have you just glossed over an advertisement in a newspaper or tossed away somebody's brochure that came in the mail?
Pretty frequently, I bet.
But if there was a news story or even a news brief on the same page as the ad, you probably read it. And if you received a newsletter or bulletin in the same stack of mail as the brochure, you probably at least looked it over and noticed who sent it before shuffling it to the round file.
Get in the news
Whereas people are often unwilling to spend time reading an advertisement or sales copy, they are perfectly happy to catch up on the news. That's why news releases and other forms of publicity and public relations are a vital part of your marketing program.
When I was a journalist, news briefs and articles about a business or event often got more response than an advertisement for the same business or event. That's because the news allows you to include more details and put it in a context that readers find interesting.
John E. Fike Copywriting Services has the journalism background to write news releases so that your business will get in the news and get more notice.
Maintain top-of-mind awareness
But public relations doesn't stop with sending an occasional news release to local media outlets. By sending announcements, news releases or news updates to your list of clients and prospects, you maintain a position at the forefront of their minds and they are aware of you and what you do when they have need of your services. Are you launching a new product or service? Are you holding a special event? Are you publishing a book or have you made a breakthrough on a new technology? Your clients and prospects want to know about anything slightly new or out of the usual, so get the word out.
Be in the spotlight
Promotional articles are feature stories about you or your business that might get published in a newspaper or magazine. The article highlights you, tells how you do what you do and how you've satisfied other customers. Promotional articles can be a profile about your business or a case study that shows how you solved a problem for someone else.
Increase your online presence
You can also publish announcements and news releases to a variety of online news agencies and include links to your web site to increase traffic to your site and boost your site's rankings in the search engines.
News topics for your business:
- Receiving or renewing accreditation of any sort
- Starting a new program
- Any event, program or promotion
- Education advancement
- Rankings advancement among peers
- New discovery or product launch
- Adding a new employee or partner
- New facilities or expansions
- Speaking engagement, clinic or public appearance
Labels: Internet, Marketing, News Release, Press Release, Web
posted by John E Fike @ 7:54 AM,
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John E. Fike Tops of List of Freelance Writers Serving Up Articles, PR, Content, & Sales Copy
Thursday, December 13, 2007
Companies across the globe needing high-quality press releases, newsletters, case studies, Web content, and marketing copy can get affordable rates from highly-ranked copywriter John E. Fike.
Guru.com, the world’s largest online marketplace for freelance talent, ranks freelance copywriter John E. Fike among the top freelance writers in its international network.
Out of more than 629,000 freelancers working through Guru.com to connect to potential employers, John E. Fike’s high-quality writing and practical pricing place him within the top 25 freelancers offering similar services. John E. Fike was ranked among the top 30 freelancers in all writing categories as of September 2007 and maintains a strong position among the top 25 writers in the following categories:
- Report Writing & Editing (Ranked 17 as of Oct. 18, 2007)
- Article/News/Press Release Writing & Editing (Ranked 24 as of Oct. 18, 2007)
- Web Content Writing & Editing (Ranked 24 as of Oct. 18, 2007)
- Creative Writing (Ranked 24 as of Oct. 18, 2007)
- Copywriting (Ranked 25 as of Oct. 18, 2007)
Clients from across the country and around the world consistently rate John E. Fike as a Five-star professional on Guru.com.
“John completed our three case studies quickly and for a very reasonable price,” said Dale Harris, advertising manager for Washington State Correctional Industries. “He conducted several interviews, needed very little guidance, and produced excellent copy that effectively communicates our brand to our customers.”
“John is a very talented and skilled writer,” said James Villepigue, author of 15 published fitness books for whom Fike ghost-wrote some material. “His ability to translate and articulate ideas is impeccable. I highly recommend his work to anyone looking for a seasoned writer, who is additionally timely and of the utmost professional caliber.”
Clients who are not part of the Guru network also applaud Fike for delivering high-quality products on time and taking time to thoroughly understand an organization and its project before beginning work.
“John has been able to relate to our company’s needs as far as providing great articles for our publications, especially our annual report,” said Rhodes State College Public Relations Coordinator Paula Siebeneck. “John always has the work turned around in a timely manner and has always met our deadlines.”
John E. Fike combines a creative-writing education with a practical background in journalism to deliver information-packed copy in a style that is pleasant to read and easy to understand. Educated in direct-response copywriting by the American Writers & Artists’ Institute, John E. Fike also delivers high-response sales copy for letters and web sites. John E. Fike focuses on promoting the benefits of products and services and helping prospects understand their need for those products and services.
Labels: Articles, Content, Copywriting, Press Release
posted by John E Fike @ 2:58 PM,
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